Your Elevator Pitch Sucks: How Investors Think, by Adeo Ressi at the Founder Conference

Possibly the most popular part of the Founder Conference this year was the live pitch feedback, a workshop run by Adeo Ressi. We actually extended its allocated time by 20 minutes because it was so popular.

The rules are simple: you give your best elevator pitch, in less than 1 minute, as if you were pitching an angel investor or a VC. You think you did a pretty good job. You are proud of yourself. And then Adeo tells you what an investor really hears, and how bad your pitch really is. It’s tough, but that’s the best way to learn.

Adeo’s strength is in being able to analyze and deconstruct a pitch instantaneously. Believe me, investors think the same way. The difference is that they don’t tell you what they think. Instead, consider yourself lucky if all you get is an “Hum, interesting…”.

But enough talking, judge for yourself and watch the video!