Steve Jobs. Guy Kawasaki. Paul Graham. They draw crowds every time they speak at a conference.
When I put together the Founder Conference (August 17th in Silicon Valley, in case you haven’t heard yet), securing a line-up of great speakers was very important. I am trying to help as many aspiring entrepreneurs build the best startups possible. If you are like most entrepreneurs, you’ll be focused on what is being said on stage. There is great insight to learn that way.

Waiting in line at WWDC
However, you almost certainly make a very common mistake: you’ll ignore the other people in the room, asusming that they are not as interesting as the famous speakers on stage.
You’d be wrong. If I told you Steve Jobs was sitting next to you, I bet you’d have a heart attack. Transport yourself back to 1980 (virtually of course). Steve Jobs was around. He just wasn’t famous yet. But I’m sure he was just as smart as he is today.
Conferences for entrepeneurs self-select their attendance: everyone in the room has the passion and the ambition to build something great. 5 years from now, the newbies of today will be the stars. Why wait? Get to know them today, genuinely, for who they are, before they become famous. You will learn just as much as watching the stage.
I have met many people like this, who at the time I liked, and were nobodies. It’s not about gaming the system and networking for the sake of networking. You should genuinely be interested in the other attendees: after all, they share your passion.




